Jason Page, a descendant of the Amberg family has taken steps to preserve and revitalize the Amberg name through modern initiatives. Recognizing the historical and cultural value of the Amberg File & Index Company's legacy, Jason is using common law principles to re-establish the AMFILE name for family, hobby, and open-source software project purposes. Common law trademark rights, which arise from the use of a mark in commerce without formal registration, allow Jason to claim the AMFILE name for his endeavors, provided he actively uses it in a way that distinguishes his goods or services.

Through the website amfile.org, Jason is creating a platform to honor the Amberg family's heritage while adapting it to contemporary contexts. The site serves multiple purposes:

1. Family Heritage: It documents the Amberg family's history, connecting descendants and preserving stories, records, and artifacts related to the Amberg File & Index Company.

2. Hobby and Community Engagement: The platform fosters a community of enthusiasts interested in the development of software inline with the Amberg legacy, encouraging collaboration and shared knowledge.

3. Open-Source Software Projects: Jason is leveraging the AMFILE name for software initiatives, potentially developing tools for digital archiving, file management and historical preservation platforms. These projects align with the original company's focus on organization and accessibility, reimagining its mission in the digital age.

By using common law to establish the AMFILE name, Jason ensures that the family's legacy remains tied to its historical roots while allowing flexibility for non-commercial and creative uses. This approach avoids conflicts with any existing trademark holders and respects the original company's contributions. The open-source nature of the software projects further democratizes access to tools inspired by the Amberg legacy, inviting global participation in preserving and expanding its impact.